It’s another episode of our Chit Chat Sessions — this time round with Sherman & Stefanie!

Having had to play the role of “agent” before, Sherman experienced first hand the harsh reality check of conducting viewings as a home owner, what comes with representing your own home as a seller and agent is the emotional attachment when your own property comes under scrutiny by complete strangers. It is stressful, no doubt.

Their heartwarming testimony of how our team really takes pride on all the details, from arramging a complete reshoot due to a misaligned pillow in a photo due to be published on a portal, to constant updates after every viewing, to their home tour video social media analytics, and how our team constantly tweaked our strategy to get the right marketing angle after analysing the stats. That’s right, we don’t “spoil market” just because we want to, it’s because we need to. It’s the heart of how we build relationships, and how it’s not about selling homes as a product, but understanding the people behind these homes.