New Launch in Chip Hock Gardens: What the $11M Asking Price Really Tells Us About D10’s Landed Market

By Jee Sheong

July 11, 2025

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Launched in May 2025 according to EdgeProp, a newly built corner terraced home at 25 Jalan Harom Setangkai has returned to the market—this time with a revised asking price of $11 million. Previously listed at $12.38 million, the price cut represents a notable 11% drop, aligning it closely with recent transaction benchmarks in the area. But beyond the price revision, what does this listing say about the evolving landscape of District 10’s pure landed market?

Let’s unpack the opportunity—and the signal—it sends to discerning buyers.

A Rare New-Build in a Coveted D10 Pocket

Located within Chip Hock Gardens, a small, tightly held estate consisting of only two streets, this corner terrace isn’t just another speculative build—it’s part of a boutique redevelopment project by Botanic Gardens Development. From a single detached home, the land was subdivided into three freehold terraces—each with a modern design, home lift, and thoughtful layout spanning three floors.

The unit at 25 Jalan Harom Setangkai stands out as the largest of the trio, offering a generous 3,745 sq ft land area and nearly 5,000 sq ft of built-up space. With its current asking price of $2,937 psf, it now sits only marginally above the $2,922 psf fetched by an older semi-detached home sold nearby in December 2024—raising a compelling question for buyers: why settle for old when you can move into new?

Understanding the Price Positioning: Is $2,937 PSF Justified?

When benchmarked against other pure landed inter-terrace homes in District 10, the asking price of $2,937 psf for 25 Jalan Harom Setangkai is above the Q3 2024 average of $2,593 psf. However, it’s important to note that the district-wide average includes many older homes that require significant upgrades or rebuilding.

Here’s the key takeaway: buyers aren’t just paying for land—they’re paying for time saved, immediate usability, and contemporary finishes. With the home already built and nearing TOP, the premium reflects its move-in-ready status and Category 4 classification. Compared to the effort, cost, and risk involved in acquiring an older unit and redeveloping it, this price point may still appeal to discerning buyers who prioritise convenience, location, and modern living.

A District 10 Trend: Boutique Redevelopments in GCB Neighbourhoods

Chip Hock Gardens isn’t the only D10 enclave seeing small-scale redevelopment activity. Nearby, Anagram Homes in Kheam Hock Road (D11) has seen strong interest in its luxury units—with prices ranging from $3,192 to $4,268 psf. Though Kheam Hock homes cater to a slightly different buyer profile, the momentum reflects a broader appetite for new, landed homes in tightly held city-fringe locales.

In fact, newly built landed homes in prime districts have become the rarest commodity—especially when located near top schools like Nanyang Primary and surrounded by GCB enclaves. As a result, these homes tend to be snapped up early in the launch phase, as seen with the two earlier units at 21 and 23 Jalan Harom Setangkai.

Demand in District 10 Remains Resilient

Despite broader market caution in 2024 and 2025, pure landed home prices in District 10 have continued their steady climb. From Q3 2020 to Q3 2024, inter-terraced homes in the district appreciated by 49%, outperforming even semi-detached and detached homes in the same area. The inelastic supply, coupled with lifestyle and school proximity factors, means that buyers continue to view D10 landed homes as a long-term wealth preservation asset.

More importantly, homes like 25 Jalan Harom Setangkai represent a shift: rather than tearing down older houses and waiting for approvals, more developers are bringing market-ready, thoughtfully designed homes to buyers who value immediacy and peace of mind.

Final Thoughts: A Snapshot of the Future?

As supply of new-build landed homes in D10 continues to dwindle, we expect this Chip Hock Gardens corner terrace to draw growing interest—particularly from affluent locals and newly minted citizens seeking a blend of prestige, practicality, and school access. Its price positioning—now more aligned with recent market trends—makes it a viable entry point for those looking to own a turnkey property in a blue-chip landed enclave.

But more broadly, this transaction reinforces a truth we’ve observed time and again: in Singapore’s most prized landed districts, opportunities may come with a price tag, but their true value lies in what they offer that money alone can’t easily buy—time saved, privacy secured, and lifestyle elevated.

Interested in this opportunity or exploring other prime landed homes in District 10? Reach out to our sales consultants for a personalised walkthrough or curated recommendations tailored to your needs. Whether you’re looking for a move-in-ready home or a value buy with renovation potential, we’re here to help you make the right move at the right time.

Thank you for reading, and stay tuned! For more detailed insights regarding the landed property market, join our Landed VIP Club and stay updated with the latest market trends and expert advice.