In an age of towering glass monoliths and high-density living, there’s a quiet resurgence in a different kind of luxury—one rooted not in spectacle, but in serenity, timelessness, and personal intention. It’s the kind of living you don’t just move into—but grow into. Welcome to Ikigai.
Tucked away along Shrewsbury Road in the coveted District 11 enclave of Novena/Newton, Ikigai is more than a residence—it’s a philosophy made tangible. A rare freehold boutique development with only 16 units across five serene storeys, it now offers a once-in-a-lifetime opportunity: the final release of its two crown jewels—both stunning penthouses designed for a life less ordinary.
From now till the end of June 2025, these final homes come with rare flexibility: enjoy up to $33,000 in promotional discounts or a complimentary furniture deck, along with access to three tailored payment schemes—including the Stay & Pay plan, which allows you to take possession in as little as three weeks while deferring the remaining 80% payment for up to 12 months from the date of booking.
In today’s market, that combination is not just rare. It’s nearly unheard of.
Crafted for Living, Not Just for Show
In a market full of flash and formula, Ikigai takes a different path—one shaped by restraint, intention, and quiet confidence.
Designed by President’s Design Award-winner Yip Yuen Hong and developed by Prime Developments, this 16-unit freehold sanctuary is built from the inside out. The final two penthouses are not just beautiful—they’re purposeful. Engineered timber floors, microcement walls, wood veneers, and bronze accents create a tactile calm that elevates the everyday.
From dry pantry to balcony to lofted void, every corner is crafted to soothe, not impress. It’s architecture for those who prioritise how a home feels, not just how it looks.
Want to see how this philosophy comes to life? Step inside Ikigai’s showroom and explore its interiors in detail.
Financial Flexibility That Feels as Intentional as the Design
While many developers dangle vague or token incentives, Ikigai’s current promotion is both practical and generous—mirroring the thoughtful design behind every square foot.
From now till the end of June 2025, buyers of either penthouses can choose between a $33,000 direct discount or a complimentary designer furniture deck, curated to reflect the home’s minimalist elegance. Opting out of the deck also frees up an additional ~54 sqft of space—offering flexibility in both function and form.
Beyond that, Ikigai offers not one, but three flexible payment schemes—a rarity for boutique CCR projects:
What does this mean for buyers? With just 20% down, you could move in as early as three weeks after exercising your Option to Purchase—even faster than most resale transactions. It’s a powerful way to manage cash flow, ease liquidity, and lock in long-term value—all at once.
In a market where true flexibility is rare, this isn’t just a good deal—it’s the kind of opportunity that only comes around once.
Only Two Penthouses Left: One Is Even Dual-Key
Type C1-PH – 1,496 sqft (1,550 sqft with furniture deck) | 3-Bedroom Penthouse
Unit #05-02 | $3,415,280 ($2,283 PSF)
A Flexible Freehold Penthouse for Families or Investors
Spanning 1,496 sqft across two well-planned levels, C1-PH is a rare freehold penthouse that balances livability with long-term potential. Ideal for growing families or investors eyeing a foothold in the CCR, this layout offers both space and flexibility in a boutique setting.
The lower level opens into a breezy living and dining zone that connects to a wide balcony—perfect for morning coffees or evening gatherings. Just behind, the linear kitchen is functional yet discreet, with generous prep space for daily use.
Three full bedrooms—including a tucked-away master suite—ensure privacy and comfort. Natural light, high ceilings that amplify the sense of openness, and a lofted void preserve a sense of volume—enhancing the experience of luxury living. The upper floor houses a third en suite bedroom—ideal for guests, teens, or a private workspace.
Buyers now enjoy an exclusive limited-time offer: a $33,000 cash discount plus a complimentary mezzanine floor—a permanent enhancement that increases spatial utility and future flexibility at no added cost.
A separately offered furniture deck adds approximately 54 sqft of usable space—bringing the total to 1,550 sqft—and gives buyers greater flexibility to personalise the home to suit their lifestyle or rental strategy.
C1-PH is more than a home—it’s a future-proof asset designed for how you live, grow, or invest.
Type C2-PH – 1,915 sqft (1,969 sqft with furniture deck) | 3-Bedroom + Study Penthouse (Dual-Key Duplex)
Unit #05-01 | $4,379,600 ($2,287 PSF)
At 1,915 sqft, C2-PH is Ikigai’s largest Dual-Key Duplex Penthouse in the development. This 3-bedroom plus study duplex isn’t just spacious; it’s built for adaptability, offering homeowners the rare freedom to live, rent, or future-proof under one roof.
The lower level unfolds in a graceful L-shaped layout where living, dining, and kitchen zones flow seamlessly, fronted by a wide balcony that invites light and air into every corner. Whether you’re hosting, relaxing, or working from home, the design supports both connection and privacy.
To the left, a luxurious master suite offers resort-like seclusion, complete with dual bathrooms for added flexibility. A dedicated study near the entrance adds a practical buffer—ideal for hybrid professionals or school-age children.
Upstairs, two full bedrooms and a shared bath sit apart from the main suite—perfect for multigenerational families, long-stay guests, or tenant rental. The double-volume void and high ceilings amplify vertical light and openness, elevating the spatial experience and sense of luxury.
A limited-time promotion adds even more value: buyers will receive a $33,000 cash discount and a complimentary mezzanine floor—enhancing both spatial utility and long-term versatility.
Buyers can also opt for a curated furniture deck that adds 54 sqft of usable space—bringing the total to 1,969 sqft—and offering the flexibility to shape the home around their lifestyle or investment goals.
For families, multi-gen households, or discerning investors seeking CCR flexibility in a freehold asset—C2-PH offers scale, soul, and strategic value in one refined package.
A Boutique Freehold in the Core Central Region? That’s Extremely Rare.
CCR freehold penthouses are already in limited supply. But when you filter for boutique-scale, intentional architecture, and design pedigree, the list becomes razor thin.
This alone makes Ikigai a prized asset. But its location pushes it over the edge.
Tucked along peaceful Shrewsbury Road, Ikigai sits at the junction of tranquillity and total convenience. It’s a 6-minute walk to Novena MRT, and just two stops from Orchard, placing Singapore’s most prestigious shopping belt within easy reach. By car, it’s also just 3 and 4 minutes to Tan Tock Seng Hospital and Mount Elizabeth Novena respectively—two of Singapore’s leading medical institutions.
For families with school-going children, Ikigai offers the rare advantage of being within priority admission zones for some of Singapore’s most sought-after primary schools—a critical edge for Primary 1 enrolment.
These proximities enhance eligibility for balloting and provide added peace of mind for families planning ahead.
Need to run errands or unwind after work? Lifestyle options are within effortless reach:
And when it’s time to head further out, Central Expressway (CTE) and Pan Island Expressway (PIE) are just 6 and 13 minutes away by car respectively, connecting you seamlessly to the rest of the island.
You’re close enough to feel the city’s pulse, yet removed enough to enjoy a lifestyle of peace and privacy. In a market where centrality often comes with chaos, Ikigai offers a rare kind of balance—urban yet quiet, connected yet discreet.
Closing Thoughts: The Luxury of Less, the Freedom of Forever
In an era where superlatives are overused, Ikigai doesn’t need to shout. It simply invites.
It invites you to experience quiet luxury in one of Singapore’s most central yet calming enclaves. It invites you to own a home that won’t just hold its value—but hold meaning. And it invites you to claim one of the last two penthouses in a development that will never be repeated.
If you’ve been waiting for the right property to move you—not just in price, but in purpose—this may be it. Speak to us today to explore availability, viewing options, and tailored payment plans.
